AT A GLANCE:

INDUSTRY: Real Estate

CHALLENGE: A real estate firm was running generic Facebook Ads with no audience segmentation — burning budget on people who weren't buyers or sellers. Their website had traffic but poor conversion, and they had no system for following up with leads automatically.

WHAT WE DID:

  • Rebuilt their Meta Ads strategy with hyper-local audience targeting and custom creatives per property type

  • Redesigned landing pages with urgency-driven copy and simplified lead capture forms

  • Set up an automated CRM follow-up sequence that contacted leads within 5 minutes of form submission

THE RESULTS

44%

Qualified Leads

more, same ad spend

31%

Cost Per Lead

reduction

5 min

Response Time

vs. 2+ days prior

We were skeptical about changing what we had, but the difference in lead quality after the first month made the decision obvious. We haven't looked back."

— Principal, Real Estate Firm

Urban Nexus — Our Work

Proof,
not
promises.

Real challenges across four industries. Here's exactly what we did — and what happened next.

Client names withheld by mutual agreement  ·  Results verified internally

01
B2B / SaaS

From Invisible to Industry Authority in 6 Months

The Challenge

A B2B software company had a strong product but zero market presence. Their pipeline was entirely referral-driven — good for survival, bad for scale. They needed predictable inbound leads without wasting budget on untested tactics.

What We Did
1

Built a LinkedIn thought leadership engine around the founder's voice targeting C-suite decision makers

2

Launched Google Ads focused on bottom-of-funnel, high-intent keywords only

3

Developed a 5-email nurture sequence converting free trial users into paying customers

Strategy Flow
Discover
Audience Research
Mapped 3 buyer personas + their LinkedIn habits and search behaviour
Attract
Content + Paid
LinkedIn thought leadership + targeted Google Search ads
Convert
Nurture Sequence
5-email automated flow from trial signup to paid plan
Result
Pipeline Growth
Predictable inbound pipeline replacing referral dependency
Results
[X]%
Qualified Leads
increase in 90 days
[X]%
Cost Per Lead
lower than benchmark
$[X]K
New MRR
attributed to campaign
"For the first time, our marketing generated leads our sales team actually wanted to call. The quality was completely different from what we'd seen before."

— Head of Growth, B2B SaaS Company

02
Real Estate

44% More Qualified Leads. Same Budget.

The Challenge

A real estate firm was burning budget on generic Facebook Ads with no audience segmentation. Their website had traffic but poor conversion, and zero automated follow-up — meaning warm leads went cold before anyone called them back.

What We Did
1

Rebuilt Meta Ads with hyper-local targeting and custom creatives per property type

2

Redesigned landing pages with simplified forms and urgency-driven copy

3

Automated CRM follow-up that contacted leads within 5 minutes of form submission

Before vs. After
Qualified Lead Rate +44% increase
Cost Per Lead 31% reduction
Lead Response Time 2+ days → 5 minutes
Results
44%
More Qualified Leads
same ad spend
31%
Cost Per Lead Drop
month-over-month
5 min
Lead Response Time
vs. 2+ days previously
"We were skeptical about changing what we had. But the difference in lead quality after the first month made the decision obvious. We haven't looked back."

— Principal, Real Estate Firm

03
Healthcare

A Local Clinic That Stopped Losing Patients to Google

The Challenge

A growing healthcare provider was invisible in local search despite excellent patient reviews. Competitors ranked above them for every relevant search term. New patient bookings were stagnant with no digital strategy beyond a basic website.

What We Did
1

Fully optimised Google Business Profile with services, FAQs, photos, and weekly posts

2

Built location-specific landing pages targeting high-intent searches in their catchment area

3

Launched a review generation system that tripled verified Google reviews in 60 days

Month-by-Month Progression
Month 1
Google Business Profile overhaul + local citation cleanup
Initial ranking improvements on near-me searches
Month 2
6 location-specific landing pages launched
Google reviews tripled in 60 days
Month 3–4
Content optimisation + on-page SEO refinements
Page 1 rankings for primary treatment keywords
Month 4+
Organic momentum compounds, bookings rise consistently
New patient bookings up [X]% month-over-month
Results
[X]%
Organic Traffic
increase in 4 months
[X]%
New Patient Bookings
month-over-month growth
Google Reviews
increase in 60 days
"We went from patients saying they couldn't find us online to being the first result they see. The phone rings a lot more now."

— Practice Manager, Healthcare Provider

04
Beauty Industry

How a Beauty Brand Built a Community That Sells for Them

The Challenge

A beauty brand had great products and a loyal in-person following but no online presence. Inconsistent Instagram, no e-commerce setup, and no strategy to convert offline regulars into online buyers. Revenue was being left on the table every month.

What We Did
1

Developed a monthly content strategy across Instagram and TikTok with product-focused storytelling

2

Launched a Shopify store with conversion-optimised product pages and abandoned cart email flows

3

Ran a UGC campaign turning loyal offline customers into online brand advocates

How Awareness Became Revenue
Awareness
Instagram + TikTok Content
[X]K reach
Interest
UGC + Story Highlights
[X]K visits
Purchase
Shopify Store + Email
[X]% CVR
Repeat Buy
Cart Recovery + SMS
[X]% repeat
Results
[X]×
Online Revenue
in first 3 months
[X]K
New Followers
organic growth
[X]%
UGC Conversion
from campaign to purchase
"I always thought social media was just for big brands. Now it's our #1 sales channel. The strategy Urban Nexus built changed how we think about marketing entirely."

— Founder, Beauty Brand