Urban Nexus — Our Work

Proof,
not
promises.

Real challenges across four industries. Here's exactly what we did — and what happened next.

Client names withheld by mutual agreement  ·  Results verified internally

01
Real Estate

44% More Qualified Leads. Same Budget.

The Challenge

A real estate firm was burning budget on generic Facebook Ads with no audience segmentation. Their website had traffic but poor conversion, and zero automated follow-up — meaning warm leads went cold before anyone called them back.

What We Did
1

Rebuilt Meta Ads with hyper-local targeting and custom creatives per property type

2

Redesigned landing pages with simplified forms and urgency-driven copy

3

Automated CRM follow-up that contacted leads within 5 minutes of form submission

Before vs. After
Qualified Lead Rate +44% increase
Cost Per Lead 31% reduction
Lead Response Time 2+ days → 5 minutes
Results
44%
More Qualified Leads
same ad spend
31%
Cost Per Lead Drop
month-over-month
5 min
Lead Response Time
vs. 2+ days previously
"We were skeptical about changing what we had. But the difference in lead quality after the first month made the decision obvious. We haven't looked back."

— Principal, Real Estate Firm

02
Cyber Security

From Zero Inbound to 52 Enterprise Leads in 90 Days

The Challenge

A cyber security firm had an enterprise product with zero digital presence. Their entire pipeline came from cold outreach and referrals. They needed credible thought leadership and inbound demand from CISOs and IT decision-makers.

What We Did
1

Built a LinkedIn content engine positioning their CEO as a security thought leader

2

Created long-form technical content (whitepapers, case studies) targeting enterprise security challenges

3

Launched targeted Google Ads + LinkedIn campaigns focused on high-intent security keywords

Strategy Flow
Authority
Build Credibility
CEO LinkedIn posts + technical whitepapers positioning as security experts
Attract
Targeted Reach
LinkedIn + Google Ads targeting CISOs searching for specific security solutions
Convert
Lead Capture
Gated technical content capturing qualified enterprise contacts
Result
Pipeline Built
52 qualified enterprise leads in 90 days with no cold outreach
Results
52
Enterprise Leads
in first 90 days
3.8×
LinkedIn Engagement
CEO profile growth
"We went from completely dependent on cold outreach to having inbound inquiries from Fortune 500 CISOs. Urban Nexus didn't just build us a marketing system—they positioned us as category experts."

— CEO, Cyber Security Company

03
Healthcare · Canada

A Dental Clinic That Went from Invisible to Fully Booked

The Challenge

A dental clinic in Toronto had excellent patient care but was invisible in local search. Despite being in a high-traffic area, new patient bookings were stagnant. Competitors with worse reviews were ranking higher and capturing all the local demand.

What We Did
1

Optimized Google Business Profile with services, photos, and weekly posts targeting Toronto neighborhoods

2

Built location-specific landing pages for cosmetic dentistry, implants, and family dental care

3

Launched a review generation system that increased verified reviews by 4× in 60 days

Month-by-Month Progression
Month 1
Google Business Profile overhaul + local citation cleanup across Canadian directories
Initial ranking improvements for "dentist near me" searches
Month 2
5 service-specific landing pages launched targeting cosmetic & family dental keywords
Google reviews increased from 18 to 72 verified reviews
Month 3-4
Content optimization + on-page SEO for high-value procedures
Page 1 rankings for "cosmetic dentistry Toronto" and "dental implants Toronto"
Month 5+
Organic traffic momentum compounds, booking calendar fills consistently
New patient bookings up 58% month-over-month, fully booked 3 weeks in advance
Results
87%
Organic Traffic
increase in 5 months
58%
New Patient Bookings
month-over-month growth
Google Reviews
increase in 60 days
"We went from patients saying they couldn't find us online to being fully booked 3 weeks out. The phone doesn't stop ringing, and we're now the top-ranked cosmetic dentistry practice in our area."

— Practice Owner, Dental Clinic (Toronto)

04
Beauty & Skincare

How a Skincare Brand Built a Community That Sells for Them

The Challenge

A premium skincare brand had great products and a loyal in-store following but no online presence. Inconsistent Instagram, no e-commerce infrastructure, and no strategy to convert offline regulars into online buyers. Revenue was being left on the table every month.

What We Did
1

Developed a monthly content strategy across Instagram with product education and before/after storytelling

2

Launched a Shopify store with conversion-optimized product pages and abandoned cart email flows

3

Ran a UGC (user-generated content) campaign turning loyal offline customers into online brand advocates

How Awareness Became Revenue
Awareness
Instagram Content
42K reach
Interest
UGC + Story Highlights
7.3K visits
Purchase
Shopify Store + Email
4.1% CVR
Repeat Buy
Cart Recovery + SMS
32% repeat
Results
3.2×
Online Revenue
in first 3 months
14%
UGC Conversion
from campaign to purchase
"I always thought social media was just for big beauty corporations. Now it's our #1 sales channel. Urban Nexus built us a strategy that turned our loyal customers into our best marketers."

— Founder, Skincare Brand

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